Annie Hoch-South white icon with cursive initials flowing to print font
Annie Hoch-South black icon with cursive initials flowing to print font

Hi I'm Annie Hoch-South,
UX designer.UI designer.

UX UI project for finding a therapist that's right for individual needs

Therajourney

UX/UI Project | 2021


A collaborative project with the aim to find a therapist that is right for one's individual needs, using user analysis and data, user interviews, competitive research, concept testing, wireframes, low and high-fidelity prototyping, and UI design.

open project
Design and branding exercise, fake company PNW Podcast Co.

PNW Podcast Co.

UI Design & Branding Exercise | 2020


An in-depth exploration into my design process through the creation of an original, fictional company.

open project
Guiding tour app, Historic Routes, on tablet and mobile

Historic Routes

Guided Walking App | 2019


An immersive, educational app that guides users on a tour of downtown Vancouver's historical landmarks.

open project
Scrolling gif of animated blackbird website project

13 Ways of Looking at a Blackbird

Web Design | 2018


A twist on classic poetry, using dynamic, moving elements to enhance user experience.

open project


Annie Hoch-South

Annie Hoch-South

ann·​ee·​hoe·​south


I currently reside in Seattle, Washington. I currently serve as a fully remote UX designer for Principal Financial Group, based in Des Moines, Iowa.

My average day consists of meeting with designers, engineers, and content to deliver clear and delightful experiences for users. I believe in being an advocate for the people that aren't in the room, especially concerning user privacy and how we handle their information. I believe that research should be the foundation of any marketing initiative before it gets anywhere near production. And I believe that the tools we use can be equally used for harm and for good, and it's important to tell the difference.

I graduated with my B.A. degree from Washington State University of Vancouver in May 2019, with a major in Digital Technology and Culture and a minor in Communications. I graduated Magna Cum Laude, and during my studies, I focused on web and mobile design and development. I wanted to continue down the path that would create a more equal web for all, so I completed my certificate in UX & Visual Interface Design from University of Washington in Seattle in June 2021.

I'm always looking to grow my skills, both professional and personal. In my free time, I enjoy drawing, baking, petting my cats, and playing video games over a call with friends. I welcome anyone to reach out and connect, whether to learn more about the work I do or just chat!

Annie's signature in white