Radtastic Branding

"Three Adjective" branding/design for Composition and Design. Our class was tasked with choosing 3 random adjectives that each have 3 syllables. From there we would take a syllable from each word and mash them together to create a new word. This new word would then be the new "company" we would make a brand for.

The 3 words I chose to make up "Radtastic" were radical, fantastic, and exotic. I enjoy creating high energy pieces, and this lead to my eventual idea of an extreme sports based delivery service. The punk neon green "R" logo contains a skyline in the base of the letter as well as an arrow to show extreme movement. The rest of the video comprises of creative common extreme sports footage and more high energy color and movement.