YouTube and internet videos are an interesting phenomenon that has appeared in the last decade. It is a platform, a medium, rather than any specific style of videos as what one may watch on YouTube can be anything of a vast variety of videos. Success on YouTube can be defined any number of ways, all that really matters is whether or not the content creator has accomplished the goal that they originally set out to do. Notwithstanding, to increase publicity of a video, there are multiple strategies available to content creators, and even people whom make it their profession to aid such content creators in navigating the internet ocean known as YouTube.
There are two essential keys to mass publicity on YouTube. The first is understanding your audience. Once a content creator has decided to whom they intend to produce content, they must specifically target their tastes or interests, and create a steady stream of content for them to share. Depending on what kind of content one intends to create, there are all manners and shapes of tutorials, templates, and resources, however, as YouTube is a rapidly growing medium with nearly any type of content available, uniqueness and individuality can be a content creator’s greatest asset.
The second essential key is what I call organization. Organization encompasses things such as layout, interface, interaction, and networking. Having a strong and intuitive format is vital to a video creator. Helpful tools for strong format are series, titles, thumbnails, and descriptions. Having a proper schedule for video releases is also helpful for publicity, as it creates expectation and order among one’s viewers. Networking and interaction are strong assets as they allow a content creator to share publicity with not only their peers, but their viewers as well, giving an element of relatability to oneself, and bridging the gap known as the fourth wall. When a viewer has met a content creator, or sees them working with another content creator, they can see a little into the scope of one’s work.
As for my own pitch, I think the idea of Interactive Cinema has a very large place on the internet, and has much room to grow on YouTube. Personally, I would try some kind of Interactive Series following the conventions of the theory of game design, allowing for a viewer to keep track of their own stats and follow the series as if they were immersed within it, having a printable guide with them to lead them through puzzles leading to unlisted YouTube videos which provide them with the next puzzle. As narrative and game design are my strong suits, I could see a lot of potential in such a series.