Final Video Project


Artist Statement:

For this video project, I decided to do my own take on a standard video interview profile. I partnered with Gold Cup Coffee House to create a promo video capturing some of the different features of the shop. This promo video also includes an interview with the owner of the coffee shop, Oksana. Most interview profiles instantly start with the main subject speaking. For my video, I wanted the shop to be the main or first portion of the video. Part of the goal of creating a video that is structured in this way is that so it can be used on social media to promote the shop. People want to see the shop, not just who owns it. Also, since Oksana just manages the shop, she doesn’t actively work as a barista there. Having a step-by-step process of the coffee shop experiences helps the viewer become more engaged with the video, gives an insight to things customers don’t often get to see, and it makes them more invested in the interview that comes after.

I incorporated sound effects and shots consisting of continuity to create a flow through the first part of the video. I wanted the sound effects to stand out without any background noise getting in the way. This creates a more immersive video. By focusing on specific sounds, it’s easier for the viewer to tell what is happening without any talking going on.  Doing a variety of shots keeps the video interesting and creates a more realistic sense of how things move around as well as how time passes by.

To record the video I used a Canon 6D Mark II and a Sigma 35mm 1.4 lens. The interview was recorded with a lavalier mic. All footage was shot with natural/shop lighting.


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Hyper Cinema

For this post, I chose the work Ceci N’est Pas Embres, by Matt Soar. This was a really interesting piece and it caught my attention when I clicked on it. Because of the nature of hyperlinks and networked pages, this story starts to develop a narrative after you’ve explored some of it. It may seem random and messy. You can click on different links and hover over images to make them move and turn into a video. This interface allows the user to interact more with the piece. With each link or movement, you discover more and more about the narrative. In this piece, many elements are used to provide an experience. Videos, still images, text, and sounds are all what make this an interesting cinema work. This is considered cinematic. It tells a story and uses media to do so. Although it differs from regular cinema because you are in charge of moving elements along, it is still just as immersive. In this way, you become even more invested in the story. Cinema language here is used through text but also through words and sounds. The movement in the videos as well as the overall aesthetic make this a strong work.

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Cinema Writing

Although an image speaks a thousand words and videos are made up of thousands of images, the use of language strengthens imagery when used correctly. Sometimes it’s difficult to relay an idea using only images. Using text adjacent to that can help create more understanding and give imagery an even deeper meaning. Using each thing to supplement the other can help form an idea and makes a strong argument. You can use voice-over or text to explain an image or an image to visualize language. Sound also supplements both language and graphics.

You could technically write a video essay in two different ways. You can create a video/get video content and write about what you have captured or you can write out an essay and then go out and get content that you can use. Each one has its affordances. To have a solid video essay, you would need a balanced amount of imagery and words.

Final Project Idea:

I want to do one of those daily life “ground hog day” type stories. I want to incorporate sound and music as a big part of the video. I’m still trying to figure out the plot.


I want to do a video involving coffee. I really like the imagery it has and the sound possibilities. I have many friends who enjoy coffee and who have access to equipment so I will ask them for help. It will most likely be an interview or a YouTube series type video.

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Networked Cinema

I think it’s a really interesting concept. It’s definitely out of the box and unusual so it would catch people’s attention. On the other hand, social media (Instagram, Twitter, Facebook) is used for a specific thing just like streaming platforms (Hulu, Netflix) have a specific purpose. Some people might enjoy waiting for new posts and new content (just like you have to wait for a new episode) but others may be unsatisfied because of their need for instant gratification. Mixing the two may not always work out because it crosses these lines the platforms have. People don’t go on Twitter or Facebook to watch a show, they go to browse and interact with people in their lives. It might be difficult for something like this to take off.

It would be interesting to have something where people/social media users get to decide the fate of the webisode. If you could create a series that gets viewers invested into the lives of tv characters, something like this could be very entertaining. It would be kind of like the TV show Bandersnatch on Netflix. Users would get to decide what a character does and how they live. It would have to be a pretty interesting character with big and small decisions to make.

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Pixel Cinema

Chosen work: Light is Waiting

This video work has a really interesting digital aesthetic. This is a remake of a video that was previously made. It has a very kaleidoscope feel to it. The imagery isn’t how we normally see things. It’s definitely very digital. These effects are ones that are created in a digital space.

I really like when Manovich says this:

“Its visual language is more aligned to the graphic than to the photographic. It is discrete and self-consciously discontinuous: crudely rendered characters moving against a stationary and detailed background; sparsely and irregularly sampled motion (in contrast to the uniform sampling of motion by a film camera—recall Jean-Luc Godard’s definition of cinema as “truth 24 frames per second”), and finally space constructed from separate image layers.”

This video shows that. It samples time, space, and lots of motion to create something really interesting. It creates a whole new space from what was previously there. It’s a space that doesn’t exist in real life but is created.

This really inspires me to create my own. I love remixing and creating works that are visually interesting. Although it takes effort to understand them, it relays a very complex and deep meaning.


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Manipulation of Time

McCloud makes a lot of good points in his visual essay. When he talks about the reader choosing the direction, he states that most people follow the common rules of reading (left to right, top to bottom). The same thing happens with film. Our brain works the same way when we watch films. If something doesn’t align with the natural direction, we get confused and it throws us off. This also opens up the possibility to play around with how things move and how they transition to have more control over what the viewer is seeing. This can be done with time too. Having shots with different time lengths affects what the viewer sees and feels about the film.

Having longer shots of the same frames means time is moving slower. Having very short snippets makes time go by faster. The way things move within the frame also signifies time passing. If there’s a lot of movement, time moves faster. If there’s less movement, time moves slower.


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Visual Evidence

If I was to make a short documentary about the Eagle Creek fire, I would have pursued the story of the firefighters who worked to put out the fire. You could pursue the story of how they heard about the fire, what they felt, their experience dealing with it, the difficult work that was put into saving the gorge. I think the visual imagery would be really interesting because of the colors and all of the equipment. It would make for a really good story because of their first-hand experience with the fire. You could match the interview words with the behavior. Although you can’t reenact the fire, you can reenact the firefighters preparing to go out into the gorge to fight the fire. Other visual evidence could be using real news videos or photos. You could also see if any of the people who spent time in that area working to put it out have any footage.

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Methods of Montage

This video uses the rhythmic and tonal methods. Each scene has its own unique imagery going on and the scenes transition really well from one scene to the next. Each scene isn’t the length of the next but they are similar. In some parts, there are multiple frames from the same scene but you can tell they’re different because of the tonal method. The way the movement within the frame works transfers from scene to scene. The method works really well on the viewer’s emotional understanding. Each shot is slowed down but they vary in lengths. Some are short (they seem to move faster) and some are longer (seem even slower). The imagery adds a lot to the emotional understanding as well. The colors make the video “moody” and the lighting plays a big role in the overall feel of the video.

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In this video, I had my brother make a cup of coffee. The video starts off with him working on homework and then getting up to make coffee.

I tried to vary the shots by using wide angles and doing a few medium and close up shots. I started the video by doing a wide shot that gives the viewer an idea of where this is taking place and what is going on. The over the counter wide shot gives the viewer a different perspective while including multiple elements seen throughout the video. I also tried to use cues such as him looking off to the left and then having the feet walk in that direction to give the viewer more spatial information without showing a lot of the space.

I also did a couple of match on action shots throughout the video. Starting with a wide shot and then doing a close up while the subject is moving. Match on action or cut in shots help the viewer experience the action more effectively. I think I could have done a little better on matching the movement. To me, some of the parts look a little choppy but I couldn’t figure out what could have made them better.

After my brother grabs the cup, I used the 180 degree rule to switch to the other side of him. While he was grabbing the cup, I was on the left of him. Then he walked toward me (I was on the 180 line) and this gave me the opportunity to switch to the right of him but since he was facing the other way, I was still on his left side.

I also tried to play around with the angles. I did some eye level, some on the ground to show the feet walking, and some from above the counter. This gives it variety and makes the video more interesting.

I think the story works well and it’s clear to see what is happening in the video. One thing that could have been better thought out is the length of each individual clip. Some are really short and others go on for a while. I’m not really sure whether that’s a good thing or if it would look better having them similar lengths. Sometimes I feel like the longer clips make me (and would make the viewer) stop paying attention and zone out. Being consistent with that might have made the video much more “to the point” and it wouldn’t drag on.

Overall, I think this video shows good continuity. It doesn’t seem like there are any large or odd gaps in time during this process. One thing I could have done is tried different methods of continuity to make it more continuous. I think I could have made this into a much shorter video that way. There were couple of things I had to cut out anyway that would have made this video much longer (like boiling the water or grinding the beans).

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Run Lola Run

“Run Lola Run” is displayed in an interesting narrative. There’s one plot that’s replayed multiple times but each time a detail (time is offset) is different therefore the outcome is different each time. With each time the plot is replayed, we get a better idea of what is going on. It gives more insight to the overall story. This movie does have a digital aesthetic. In the scene where she runs down the stairs, she turns into a cartoon. The digital space gives the opportunity to manipulate things that you can’t do in camera. It also manipulates time in an interesting way because she is running (almost flying in the cartoon) down the stairs. The music and different colors, graphic elements make it seem more “digital”. The time that goes by in the story is twenty minutes which is exactly how much time passes in the film itself. This is interesting because it’s more immersive for the viewer. Although time and space is manipulated, the film is very continuous because of how each shot transitions and because of visual clues that work for the viewer. 

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Movie Sequence – Pirates of the Caribbean

1: ELS                                      2: LS, Low shot, panning

3: ELS                                      4: MCU

5: MCU                                    6: MCU

7: ELS                                      8: ELS

9: ELS                                     10: ELS

11: M/MLS                             12: MCU

13: MCU                                  14: MCU

15: MCU                                  16: ELS


The framing in this scene is done really well. Each scene connects to each other. The pirates are under the boat walking towards the water and then it goes to a scene of them underwater. Will steps into a crate (close up shot of the crate) and then it shows him looking down at his foot. He keeps walking with the crate that has a rope attached and we see what is at the end of the rope, floating on the water. They’re on the ship and they point a gun at the soldiers and in the next shot, we see the soldier’s superiors with the telescope and then what they’re seeing through it (the soldiers from the ship). The time passing between shots creates a really interesting story flow. This scene also has a lot of shots that last a while and most of them are panning shots.

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Pocket Cinema

I think there are similarities between these movies and traditional film but they are creating something new. They have a different feel to them because of the way they are created differently. Because of the convenience of an iPhone (size/portability/quality), they are able to get shots that might be more difficult to get with a larger camera and it also creates a  feeling that makes you a part of the scene, making you more engaged.

I think that digital video wants to make film more engaging and more of an everyday thing instead of a luxury. As a creator, we can use digital video to be more expressive and we have the opportunity to do so in any way we want to. It’s very accessible to us whereas in the past, being a creator took a lot more. As a consumer, we have access to a lot of content making entertainment very easy. Instead of watching what’s popular or what people want you to watch, you have access to every video imaginable.

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My name is Diana Kutsenko and I’m a junior here at Washington State University Vancouver. I am a DTC major.

I’m a very visual person and I love taking photos so I’ve always been interested in video. Every once in a while when I go on trips, I’ll take short clips and then edit and combine them. I haven’t developed much of a style yet but I would really like to pursue a more cinematic/nostalgic style in this class. I really like videos and scenes that evoke lots of feelings and emotions by using specific moods, colors, etc. in the scenes.


I really like this video and its style:

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