To Do This Week
DUE: JOB PROFILE ROUGH CUT
Read/View:
Blog: Read the article about SKAM and then skim around the Facebook video series. What are your thoughts about a networked “tv” series or “webisode” with social media interaction with the audience? What ideas do you have for such a networked interactive series?
Video Lectures
Friday Class (Zoom)
Job Profiles – view rough cuts
Discuss video/cinema and the networkSkam, webisodes, video blogs, viral vids, data tracking
Discuss/Plan/Pitch Final Projects
Notes
Video Blogging 2001-2008:
cinema without show business
http://patalab02.blogspot.com/
Youtube (2005) , purchased by Google in 2006 for $1.65 billion
- YouTube has more than 2 billion logged-in monthly users
- People watch more than a billion hours of video on YouTube every day
- You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
- More than half of YouTube views come from mobile devices.
- YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
- The number of channels that earn $10,000 USD per year or more on YouTube grew by 50%, year over year
- 1 hour of new video every second / 300 hours of video are uploaded to YouTube every minute!
- Approximately 20% of the people who start your video will leave after the first 10 seconds.
- The youngest YouTube star Ryan Toys Review who is six years old made $11,000,000 in 2017.
sources:
Viral Videos:
“A meme is an idea, behavior, or style that spreads from person to person within a culture—often with the aim of conveying a particular phenomenon, theme, or meaning represented by the meme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.
Proponents theorize that memes are a viral phenomenon that may evolve by natural selection in a manner analogous to that of biological evolution. Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influences a meme’s reproductive success. Memes spread through the behavior that they generate in their hosts.”
“YouTube personality Kevin Nalty (known as Nalts) recalls on his blog: “A few years ago, a video could be considered ‘viral’ if it hit a million views”, but says as of 2011, only “if it gets more than 5 million views in a 3–7 day period” can it be considered “viral”.”
220,270,352 views = about $ .5- 1 million
cost per 1,000 views (CPM) = $0.25 – $4 range
1 view = around 16 seconds
Web Series (webisodes)
“YouTube takes a 45% cut and sometimes the YouTuber also has Multi Channel Network representing who also takes around 45%. So the YouTuber, who gets on average 600k+ views a week, will end up with around $1-3k a week from CPMs [cost per thousand impressions – technically, “cost per mille”]” – Chasing their Star on YouTube
DisneyCollectorBR earns $1.4 and $21.9 million each year
June 2006 to August 1, 2008,
Vimeo VOD
Strategies for Youtube Creators/ from Creator’s Academy
- shareability
- conversation
- interactivity
- consistency
- targeting
- sustainability
- discoverability
- accessibility
- collaboration
- inspiration/authenticity
- Build Plan
- Create Great Content
- Schedule
- Optimize
- Promote
- Amplify
- Measure
YouTube Stats
Google Analytics of “Greg Hanson a Collage Artist”
Cinema and Big Data > Netflix
What Netflix tracks:
- When you pause, rewind, or fast forward
- What day you watch content (Netflix has found people watch TV shows during the week and movies during the weekend.)
- The date you watch
- What time you watch content
- Where you watch (zip code)
- What device you use to watch (Do you like to use your tablet for TV shows and your Roku for movies? Do people access the Just for Kids feature more on their iPads, etc.?)
- When you pause and leave content (and if you ever come back)
- The ratings given (about 4 million per day)
- Searches (about 3 million per day)
- Browsing and scrolling behavior
- Netflix also looks at data within movies. They take various “screen shots” to look at “in the moment” characteristics. Netflix has confirmed they know when the credits start rolling; but there’s far more to it than just that. Some have figured these characteristics may be the volume, colors, and scenery that help Netflix find out what users like.
from https://neilpatel.com/blog/how-netflix-uses-analytics/
Netflix Stats:
- Netflix earned $403 million in net profit in Q3 of 2018.
- Netflix has set up 1,300 recommendation clusters, based on our viewing preferences.
- Netflix is responsible for 8% of all time spent on watching videos worldwide.
- Netflix is the second most used video streaming service in the US. Youtube has 197.5 million monthly users on average; Netflix has 72.9 million.
- In January 2018, Netflix US offered 5,559 unique titles.
- 58% of US users state Netflix Originals as the main reason for a subscription.
- Netflix reported $10.4 billion of debt at the end of 2018.
- Netflix has over 76,000 hidden TV show/Movie categories.
- Netflix earned 112 Emmy nominations in 2018.
- Currently, Netflix facts show they have 5,500 employees.
- Netflix’ expected 2020 revenue in the US is $7.2 billion.
from https://techjury.net/stats-about/netflix/