Mr. Jerky - Carne Seca

Visual Identity Design

Adobe Illustrator, Adobe Photoshop, Adobe XD

The branding of Mr. Jerky, a beef jerky company based in Mexico is an exciting visual design project that demands a balance between tradition and modernity. The cohesive visual identity will not only attract the target audience but also establish a lasting brand image that resonates with consumers and fosters brand loyalty.

Challenge

The beef jerky market is competitive, and to stand out, Mr. Jerky needs a compelling and distinctive visual identity that conveys its product's quality, taste, and uniqueness. Additionally, the brand must strike a balance between traditional values associated with jerky while incorporating modern elements that resonate with contemporary consumers.

Solution

Conceptualization and Creative Direction:
Creative direction is crucial for creating a cohesive visual identity. With a focus on evoking feelings of authenticity, quality, and adventure, which are often associated with traditional beef jerky, I explore various design elements, including logo options, color palettes, typography, and imagery, to craft a memorable visual identity.
Logo and Brand Collateral Design:
The centerpiece of the visual identity will be the logo design. I worked to create a logo that is versatile, recognizable, and easily scalable for various marketing materials and digital platforms. Additionally, I developed a suite of brand collateral, such as packaging designs, and a potential web design, to reinforce the brand's visual consistency across all touchpoints.