Machine Tool Camp

Visual Design

Adobe Illustrator, Adobe Photoshop, Adobe XD

The rebranding of Machine Tool Camp, a company specializing in selling American Made CNC machines.

Challenge

Creating a visual identity that authentically represents the company's commitment to American craftsmanship and quality. The existing brand identity needs a cohesive and modern visual representation.

Solution

Identity Refinement and Modernization:
Focused on refining and modernizing the existing visual identity to maintain brand recognition while elevating its visual appeal. This includes updating the company color palette, typography, and other design elements to reflect the company's commitment to innovation, precision, and quality.
Marketing Collateral and Website Design
To establish a cohesive brand experience, I redesigned the company's website and marketing collateral to align with the new visual identity. Selecting appropriate colors and typography to use in promotional materials will consistently reinforce the visual identity, creating a cohesive and memorable brand experience.