Creating This Music Video
For most of modern media history, authorship has operated like ownership. Films had directors, books had writers, albums had artists, and even collaborative works ultimately funneled into one or a few named creators. The public could interpret a work, but they were never part of constructing it. The tools of production were expensive, specialized, and slow, which created a natural gatekeeping around who could meaningfully contribute to the creation of media. Audiences observed. Artists created.