Week 10 — Networked Video

Video today does not live in isolation. It circulates across platforms, feeds, algorithms, and social contexts. This module focuses on networked video — how digital effects, pacing, format, and platform shape both storytelling and visibility.

We will look at video not only as a finished work, but as something that travels.

To Do This Week

• Explore how video changes across platforms
• Experiment with short-form and vertical video
• Create a promotional or networked version of an existing work
• Learn platform-specific workflows (YouTube, Vimeo)

What Is Networked Video?

Networked video is shaped by:

• Platforms and interfaces
• Aspect ratios and duration limits
• Algorithms and discoverability
• Attention economics

The same footage tells different stories depending on where and how it appears.

Formats & Aspect Ratios

• Horizontal (16:9): cinematic, YouTube, Vimeo, festivals
• Vertical (9:16): TikTok, Instagram Reels, YouTube Shorts
• Square (1:1): legacy social formats, feeds

Aspect ratio is not neutral — it frames bodies, space, and attention differently.

Pacing & Attention

Networked video often demands faster decision-making:

• Strong openings in the first 1–3 seconds
• Clear visual or sonic hooks
• Rhythmic editing tuned to platform norms

Speed does not mean shallow. It means intentional compression.

Digital Effects & Storytelling

Effects in networked video are often functional as well as expressive:

• Text overlays and captions
• Motion graphics and animated titles
• Split screens and compositing
• Subtitles as visual rhythm

Effects guide attention, clarify meaning, and support circulation.

AI in Networked Video

• Automatic captions and subtitles
• Aspect-ratio reframing and smart crops
• Trailer and promo generation
• Style variation and remixing

AI can accelerate adaptation across platforms — but editorial intent must remain clear.

Promotional Video as Story

Promotion is not outside the work. It is a form of storytelling.

• Teasers and trailers
• Behind-the-scenes clips
• Micro-narratives extracted from larger projects

A good promo does not summarize — it invites.

YouTube & Vimeo

YouTube

• Algorithm-driven discovery
• Titles, thumbnails, and metadata matter
• Designed for ongoing publishing

Vimeo

• Portfolio-oriented hosting
• Higher-quality presentation
• Controlled playback and embedding

Streaming vs hosting is a strategic decision.

Creating a YouTube Channel

• Channel identity and consistency
• Playlists as narrative structures
• Thumbnails as visual framing
• Descriptions, tags, and credits

Think of a channel as a body of work, not a dumping ground.

In-Class Workshop

One Project, Multiple Platforms

Take an existing video and:

• Create a 15–30 second vertical version
• Create a horizontal teaser or trailer
• Add captions or text overlays

Compare how meaning and impact change across formats.

Mini Assignment (5%)

Create a networked video derived from an existing project.

• Choose a platform intentionally
• Adjust aspect ratio, pacing, and effects
• Consider promotion as part of authorship

Post the video and include a short reflection describing your platform and design choices.