Immediacy NOW

@cougar_sean

In 1990, the news was presented as a documentary; it feels well prepared, researched and founded in hard facts. However, it lacks the presentation of multiple windows that make media “disappear” (66) as Bolter and Grusin suggested is necessary for a vehicle to become immersive. In laymen’s terms, the news program from 1990 was a singular source of production with a variety of behind-the-scenes work being done. The news clip from 2008 on the other hand offers the aura of immediacy right away as the ticker runs across the bottom of the screen allowing audience members to jump back and forth between multiple facets of information.

The basic idea of immediacy claims that what is happening in the here and now is of the utmost importance. However, obvious change in broadcasting shows current technology is never enough for our rapidly moving culture. Bazin believed photography and cinema were “discoveries that satisf[ied] once and for all, our culture’s desire for immediacy,” (69) but he was wrong. Bolter and Grusin point out the adaptation or “remediation” of film with the addition of computer graphics. Just as filming techniques are continuously modified, news media and how it is presented changes as well. Remediation is about taking what is available and building on that technology or way of thinking. The basis of local news has not changed, however we have added to it since 1990. Readers, video screens, live interviews, favorite posts, tweets or photos are all displayed and interlinked in one place. That is the core concept of technological development and that is the meaning of true remediation.

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