I would imagine that for someone who lacks a computer and learns about the Social command, they would perhaps reconsider the friend values they have in real life and not take it for granted as some do. Whether its being more connective or simply taking the time to talk in person instead of over Facebook. Telling the truth is something that someone without a computer should hopefully do as it is! As Rushkoff states in one of his closing lines, “the more valuable, truthful, and real our messages, the more they will spread and better we will do.” A non computer owner will hopefully already understand this moral. Command 9, openness, talks about sharing instead of stealing. This command would probably reflect on everyday life, which would take it out of the context of media and of course would encourage the contemporary man to share, not steal. With purpose, I think that the contemporary man would find himself confused. In life, the struggle to program or be programmed is simple. Its called adapting to your environment. The non-computer man would most likely see this as a reality check and re-evaluate where he stands in life and who stands above/below him. I believe the significance is that everyone falls victim to this. He clearly states that doing nothing is another way of being “programmed.” I personally see this entire book as a persuasive speech with a call-to-action at the climax.
@alweyman