Impacts of Knock-off Products

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The direction I am taking for my Capstone project is the issue of counterfeit and knock-off merchandise manufacturing, specifically in the areas of apparel and accessory design. My goal for the project is to inform on why this is not only an ethical and legal problem, but also a fiscal issue for many established brands. Similarly, it will also touch on the distinction and legal gray area between a counterfeit good and a knock-off, and as a consumer, why it is better overall to commit to the real deal. My website will feature 3 webpages, the first being the homepage. This will include an introduction to the topic and more information regarding the scope and background of the issue itself. The second will contain a remix video, the content of which I am still researching and compiling. Currently, it is looking something like a compilation of various industry professional’s commentary discussing how and why the production of consumer products impacts a company’s image and profit. This will act as more of a persuasive method, why the viewer should care about the issue and act on the message of the project. The third page will be an Illustrator infographic that addresses some key points regarding steps consumers can take to avoid unknowingly purchasing these products, as well as some information regarding aesthetic and quality differences. This will act as a final “how to”, and the webpage will also contain source links and other resources used in the making of the project.

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