Cole Benak Capstone Project – Support The Craft

The craft beer industry is one Pacific Northwesterners know extremely well, however it is not contained to just our region.  Craft breweries can be found across the United States, and throughout the world.  Since the 1980’s this distinct and unique industry began with home brewers experimenting on their own, sharing recipes and creating not only a new industry, but a new community.  With grassroots firmly planted, it was time to grow, but not without its own hurdles to overcome.

As in every other industry, in order to grow and develop not only to expand your product but to also make a profit, there needs to be a form of capital and investment.  This is typically done by owner bringing money in, but this can only go so far before you must wait for the slow return of profit.  With outside investors brewers not only lose a portion of ownership, but also some control – this control and oversight of the craft allows errors, mishaps and sometimes a decline in product quality.  Microbreweries are no longer becoming micro – the product is such that in order to continue growing, there must be expansion.

In addition to investment issues, there are also environmental issues.  Although this doesn’t have a direct way to fix it, it is something that typically goes unconsidered by the general public.  A harsh season can leave many breweries that rely on specific crops without important pieces of their recipe.  This then forces them to use alternate products, effecting no only their brew, but ultimately the product they then bring to market.

 

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