I think the AI Cinema does bring some opportunities for the film industry. AI provides efficient workflows, increases special effects, and provides new tools for creativity. Both articles mention script writing that AI can analyze existing scripts and create new ones in a short amount of time. At this point, AI does bring great convenience to the work of professionals. AI helps reduce production costs. For example, David Smith mentioned that AI saves production money by providing special effects in the film frame. Not only that, AI optimizes distribution strategies for audience preferences. For the film industry, this not only helps filmmakers grasp the creative direction and save time but also brings more optimized business opportunities for the film market.
AI also introduces several unavoidable risks. Regarding employment, I echo Justine Bateman’s concerns from “How AI Took Center Stage In The Hollywood Writers’ Strike” about the potential for unskilled individuals to masquerade as talented professionals, complicating talent identification for businesses. Additionally, there’s the risk of AI replacing numerous jobs in the film industry, leading to significant job loss. Regulatory challenges also arise as AI may indiscriminately amalgamate data sources without the ability to trace or safeguard the original materials. For example, the use of individuals’ images and voices by AI to create misleading political documentaries could have severe societal and global consequences. This situation could also demotivate writers, who fear their hard work might be appropriated and exploited by AI unconditionally, and even ultimately replaced.
With the rapid development of AI technology, its influence on the film industry and employment within it is set to increase. The potential misuse of one’s image is a concern for filmmakers. Recognizing this early, clarifying the regulatory regime and protecting the integrity of the creative industries may be the homework that the film industry has to do. The efficiency and accessibility of AI is an excellent means for independent artists who don’t have enough money. Therefore, AI for Hollywood entertainment and independent artists will provide their innovative efficiency, but also a challenge. Keeping an eye on resource management and adherence to ethics is essential.