[su_vimeo url=”https://vimeo.com/141855097″]

I had donated plasma over the summer and had good experiences so I thought it would make a cool PSA video and encourage the city of Vancouver to donate as well. The only plasma center in Vancouver, WA is CSL plasma, so I decided to use their colors and main font in order to keep continuity between the video and local plasma center. My original storyboard and voice over script were changed significantly in order to fit the 30 second duration. I feel that this had an impact on the more simplistic and clean stylistic approach. I recorded the voice over using a MXL V67g microphone and created some of the graphics myself and found some creative commons graphics which I altered or added to, in order to fit my needs. I focused on animating shapes, text, camera movements and objects as opposed to character animation or environments. I made use of creative commons sound effects and music as well. I wanted the vibe to be happy so I found a song called “Colorful Spots – Upbeat Ukulele Background Music” by Nicolai Heidlas which was perfect, so I edited it to fit the 30 second duration. I loosely used a “circular timeline” to choose how to animate each shot to try to add more balance and continuity as a whole. The video came out very different than I originally imagined but I am happy with the results. I hope that this video encourages our local community of Vancouver, WA to look into donating plasma and helping out.

Sources:

*https://www.youtube.com/watch?v=_zCSe5_cCBg

https://freesound.org/people/JohnsonBrandEditing/sounds/173932/

http://freesound.org/people/Zott820/sounds/209578/

http://www.freepik.com/free-photos-vectors/heart

http://www.freepik.com/free-photos-vectors/hands