This animation I created was a Public Service Announcement to inform the audience of the dangers involved with texting and driving, but through the guise of a less serious cartoon medium. I decided to focus my message on texting and driving due to the issues it creates locally and globally. With the topic in hand, I started working on the animation going through many stages of critique and adjustment in order to reach its present form.

Starting with the basis of the animation, I created most of the assets, with the exception of the creative commons music and sounds I would use later to finish the animation. Utilizing Photoshop I drew out the basic shapes of the vehicles, environment, and people in the animation. I chose to use more rudimentary shapes in order to better incorporate its cartoon feel.

After creating all of the visual assets in Photoshop, I imported them into after effects utilizing the editable layer function in order to animate the scenes. Trying to experiment with my animation and storytelling abilities, I divided the animation into first person and third person segments to add variety to the animation. I also used many tools in after effects such as the puppet pin tool and animated transitions in order to create some of the visual effects.

Finally I compiled all of the scenes into a complete sequence using premiere, where I added the various layers of audio including the voice over I recorded myself. In the end, the animation turned out wonderfully, with a childish tone at times, but overall covering a very poignant subject.