Blog Post
I would consider myself, as much as I would consider most people in my generation, to be a video essay connoisseur. In Evan Puschak’s How YouTube Changed the Video Essay, he mentions that over 65% of people are visual learners. While it can be said that reading the written word allows for our imaginations to roam, the video essay can convey a point or argument differently. The video essay immerses us into the ideas the author intends to illustrate, with more creative control from the author. A major factor differentiating the video essay from the written one is the ability to use vocal inflections to convey sarcasm, emphasize specific words–or even pictures alone to communicate the message.
The video essay I chose is one I watch and rewatch often: Yugopnik’s “Why Leftists Can’t Enjoy Anything.” Yugopnik’s video essay style is relatively unique, honing a high level of visual chaos — fast-paced cuts, maximalist memes, and very unserious images while discussing very serious topics. The absurdity of the visuals he uses helps to push that argument: that much of what we accept as normal in society is anything but that. Additionally, his use of language is far more similar to how we speak out loud with one another, as opposed to the language we use to write academic papers. While anyone could listen to the audio of this video and understand the gist of his message, the use of images and video clips further pushes the audience’s connection with the message. He uses clips from widely known shows and movies to haphazardly thrown-together images that look like they were edited in Picsart, along with text that does not match the words being spoken. He has a clear understanding of what the dopamine-hungry mind needs to keep its attention.