CRESA social media content package is a multimedia resource that will allow CRESA
to educate the public on the functions that CRESA provides to the community through
the web and in print. Additionally, the content package will assist CRESA to
educate the public about possible disasters in Clark County before, during and
after they happen. The multimedia content created is to be used in various
marketing and public outreach campaigns and can be shared via print or web. The
CRESA content package was researched and written by six seniors in the Creative
Media & Digital Culture program at WSU Vancouver: Colleen Burke, Anna Swan,
Andrew Johnson, Marrissa Yazdani,
Ben Steele and Lucas Wiseman.
document will explain the process behind creating each type of media, the uses
and affordances of the media, and recommendations for future use.
I. Buzzfeed Quizzes:
already has excellence presence on social media platforms and makes good use of
both Twitter and Facebook to disseminate information to the citizens of Clark
County at large. Taking that into account, we created a series of different
media objects to take advantage of that already established viewer base, as
well as to grow CRESA's presence online. We created Buzzfeed quizzes and
Twitter templates in particular to generate engagement on Facebook and Twitter
from Clark County residents.
quizzes work in tandem with Facebook and can be shared or distributed through
that particular social media networking sites. The Buzzfeed quizzes are
entertaining but seek also to inform and provide information to the person
taking the quiz, with topics ranging from natural disasters, to what items are
needed to survive several days without power or running water.
quizzes ought to be shared both on Facebook and Twitter to promote their use,
and from there an organic sharing of people who view them and take the quizzes
will occur. That being said, a Buzzfeed quiz is very much a “one
and done” type of deal. People generally do not take the quizzes more
than once, and after they share the quiz online it leaves their sphere of
conscious thought. That means that, once a quiz has been posted, it has a shelf
life of two or three weeks before it becomes “stale.” With that in mind, it is fruitful to
create additional quizzes after the ones provided in this package have been
taken, to promote fresh growth.
topic ideas might include “What disaster will your area experience
next,” “How likely are you to survive a natural
disaster,” or “How prepared are you for the apocalypse.”
These are all general ideas and meant to act as a springboard for more quizzes.
Below are instructions to create your own Buzzfeed quiz.
How to create a Buzzfeed quiz:
1.Log into buzzfeed.com using the login provided for you.
2. Choose one the type of quizzes to create.
3. Add results
Add your result title in the “Result
Title” field, and the result text in the “Result
Text” window. You have the option of uploading an image with each
result, and should definitely do that so long as you’re using appropriately sourced images. Once you’ve added one result, you can keep adding
more with the “Add Another Result” button
until you’ve put them all in.
4. Add your questions
The next thing you need to do is click “Questions” so you
can put questions together. You cannot set up the questions without putting
your results in first. You can upload your question image with the “Upload
Image” button under “Question Title.”
If you’re making your quiz
with all images, you can ignore the text boxes in this section.
5. Add your answers
Next you upload your answers just as
you did with your question image, and for each answer, assign it to the
appropriate personality with the drop-down menu marked “Personality.”
After you’ve added an answer,
you can click “Add Answer” and repeat this process until all the answers
As you are creating your quiz you will
want to save throughout. Once you believe you completed your quiz, you can
preview the quiz to make sure every aspect is set to your liking. Once your
quiz is just the way you want it, you can click “Publish” and share it on your social media platforms.
Each quiz will be saved in your feed
and can be reposted at your liking.
II. Design Elements:
Image 1: Hex codes of colors that are used for the
Image 2: Font
style that was used in infographics and twitter templates
The infographics were made to share information in a fun visual way. They
may be used as social media posts, blog posts, or any way you see fit. We have
formatted two variations of each infographic for print and for web. The print
versions have the title followed by the word print. (Ex. “titlePRINT”) Printing these versions
will guarantee the best printing resolution along with proper margins to fit on
a single letter page.
The twitter templates are formatted for web only. Their purpose is to add
a visual to Twitter and Facebook posts. Templates were designed to add a short
amount of text over them to bring awareness to current events that may be
talked about in Clark County. Short lists, or hashtags are great ideas to add
to these templates that will compliment the rest of the post.
How to add text:
To add text open your
image editing program (Ex. Adobe Photoshop). If access to Photoshop is not
available, GIMP is a free image editing program that can be downloaded. In any
image editor, select the text tool, in most programs this is a button with a
letter on it, in Adobe products it is a large “T” (shown below) and in GIMP a large “A” (below).
Click where you would
like the first line of text to start, from here you should be able to type in
whatever you would like on the image. Once your text is on the image, move or
resize the text to your liking. Some programs require you to use a move tool to
move a text box, this tool is normally a plus sign with arrows on each side
(Adobe's version shown below), or an image very similar to the one described
(GIMP's is below).
A text box can normally
be resized by pulling on the corners of the box. It is not suggested to pull
the sides or top of the text box, as this can stretch or squash the text.
Helpful Tool: Instead of
pressing save choose to “Save As” or “Save As a Copy”, as “Saving” will overwrite the image, it is a good idea to keep a master copy that
does not have text for reuse.
team worked closely with Clark Regional Emergency Services Agency (CRESA) to
create a series of videos that could inform the public about Emergency
Management and about CRESA as a whole. Emergency Coordinator Eric Frank made
clear that he wanted the people of Clark County to know that CRESA does more
than just take 911 calls. To encapsulate all these aspects of CRESA we created
two videos. The first video was meant to show CRESA’s role in emergency management as well as the
public’s role in emergency
preparedness. The second video focuses entirely on dispatch and the some of the
common problems and technical misconceptions the public might have about 911
videos serve as promotional and informational materials. The video about
CRESA's role in emergency management is visually engaging and is designed to
spread information about CRESA throughout the county, while the dispatch video
focuses on the very real possibility of a 911 call and the way CRESA handles
it. The videos can be spread on social media platforms, CRESA's website, and
even shown at training or educational events that CRESA participates in.
Overall the videos serve to engage viewers throughout the county and inform
them of CRESA's role in their daily lives in the event of a 911 call or a
videos can and should be distributed as reminders once every few months. They
have a much longer shelf life than the Buzzfeed quizzes and can be reused for
as long as they remain relevant. The videos should be posted to the CRESA
YouTube channel and maintained there.
IV. Hosting Website:
coder of our group created a website (dtc-wsuv.org/projects/cresa/cresa_gig),
that can be used by CRESA employees and other WSU Vancouver students as a
hosting page for all of the documents and media forms that were created for
this project. To facilitate ease of use, we decided upon a more traditional
left-side list menu. There are three sections, Process, Products and People.
The process section contains planning materials which were the Comparative
Analysis and Proposal. The products section contains links to the pages that
had our social media items, videos, articles, and infographics. Lastly, the
people section contains a quick biography of each of our team members along
with a profile picture and contact information.
addition, all of the content we created will be provided to CRESA on a USB
drive for ease of access.
articles made for CRESA range from short one page explanations of Emergency
Services to longer articles discussing how to prepare for a disaster, or how
CRESA would respond in the event of an emergency. The articles can be
distributed via web or in print, so they offer multiple possible uses and
venues. The articles also have a relatively long shelf life, and can be shared
multiple times as long as their information stays relevant. That being said, it
would be wise to create more content to share on social media platforms after these
articles have been “consumed” once or twice. Articles in list form are
generally more likely to be read on social media sites due to their linear
nature with a goal at the end.
articles are also a great way to spread information about CRESA, and should be
taken advantage of if possible. They can be lighthearted and brief, or cover
more serious topics equally well. Suggested articles include a piece about
places to take shelter during emergencies, a profile story on one of the
emergency responders CRESA works with and, a feature describing an event start
to finish and explaining how CRESA reacted to it, and so on. The articles serve
to promote information and create engagement with the public. If at all
possible, the articles should link to one another so someone reading one
article would be able to immediately jump to another one with a single click.
The articles have been provided in PDF format along with inserted into CRESA’s
Buzzfeed account. As buzzed articles they can be shared on social networking
platforms. The PDF’s are useful as digital or print