The Medium is the Massage
According to The Medium is the Massage, a medium is an idea which may be communicated in several diverse ways. The imagery and captions in mosaic are shown differently and convey a different message. For ins
tance, the images convey a distinct emotion than the text itself. McLuhan represents the diminishing value of traditional approach as they blend with modern techniques. In this new digital era, by attracting the readers’ attention with imagery and phrasing, as they work together to achieve a shocking and intense experience. In a non-linear form, McLuhan focus on the medium itself rather than the content to transmit the intended message to the readers of mosaic. He achieves this by using examples of unexpected swings in social ideas and connecting those with exciting visuals, resulting in a disorganized and unpredictable style.
Manovich’s 5 Priciples of new media
Through the concept of programmability, Manovich’s first principle can be extended into some of McLuhan’s ideas. If every new media can be mathematically defined, it becomes more open to change and relates to McLuhan’s theory of how we absorb data and how that data impacts our judgment. The second concept is also relevant to McLuhan’s overall narrative in “The Medium is the Massage,” as he connects multiple media aspects and pieces to communicate a greater message. The fourth concept talks about variability, as it implies that new media, in any form, is not a fixed entity. When you look at the method, he utilized to express the content on the mosaic, you’ll notice that the idea of chaos is quite like the idea of variety, and it gives the readers freedom about how they engage with his content.