New buildings and new dollars are not what strategic fundraising campaigns are about.
What those facilities and funds will do for an organization — and what in turn the organization can do for its community — should be the center of the discussion. Strategic campaigns are a way for you to connect your mission and vision.
We apply a unique and individually-designed approach to capital campaigns, leveraging public and private strategic alliances where possible. There is no single formula for success, but creativity and resourcefulness are our benchmarks.
- Designing appropriate cultivation and solicitation strategies.
- Managing and monitoring success and adaptive planning.
- Participating as appropriate in strategic level cultivation and solicitation.
At its essence, a strategic campaign comes down to three critical questions. Do you have:
- A story to tell?
- People to tell it to?
- A way to tell it?
At Westby Associates, Inc., we make sure your organization can answer these three questions with a resounding yes prior to any strategic campaign.