The design of the multimedia will be a group effort and each of us are going to have a different perspective on how we would want to design the salmon creek journal. In my IT job SHS needs to design flyers and books to get traffic to help repair the devices. The most common issue with our publishing that I have seen has mainly been the structure of the flyer or book. As looking at the book, I can make feedback that can help the book do better from a design and usability perspective. ” In the old art, just as the author’s intention is ultimately unfathomable and the sense of his words indefinable, so the understanding of the reader is unquantifiable. In the new art, the reading itself proves that the reader understands.” The quote that I have chosen is very important, as it involves the structure of the book and how others may perceive the book. We don’t know if a reader will understand our book, so structuring the book in a way that most can understand is going to be very crucial to the success of the salmon creek journal. Because there is the uncertainty that they can understand the book, we may need to do some tests to make sure they understand it through someone that is not directly involved with the project. If other people can understand our book without having to explain what our book is about, they, we may have success on our hands, but we cannot get the perspective of others if we have a genuine understanding of what has been written or not.