Kenia L. Garnica-Avila
Projects
Advertising Creative Concepting & Copywriting
Fall 2020
In this project, I present a creative concept for a new fast food restaurant chain called Natural Craving. This document includes a current analysis of food consumption trends and a GACMIST brief that outlines the overall brand concept. This project was created for COMSTRAT 485 Public Relations Management and Campaigns.
Social Media Content Strategy Plan
Fall 2020
I created a comprehensive social media content strategy plan for a local small business—Garnica Enterprises, LLC. This plan was made for a one-month campaign on Facebook and includes an advertising budget of $500. This plan was created for COMSTRAT 485 Public Relations Management and Campaigns.
Diversity Communication Plan
Fall 2020
For this project, I aimed to communicate the importance of social diversity in the workplace to the whole company. I utilized my researching and designning capabilities to compile an engaging presentation. This plan was created on Canva and was presented for COMSTRAT 485 Public Relations Management and Campaigns.
Strategic Communication Plan
Fall 2020
This is a strategic communication plan for Ready to Rise, a program initiative under the non-profit known as The Contingent. This plan was created on Canva and was presented for COMSTRAT 485 Public Relations Management and Campaigns.
Public Relations Promotions Plan
Fall 2020
This is a promotions plan for Caribou Coffee. This document includes a promotions calendar plan for the 2021 year, social media mockups and media breakdowns. This plan was created for COMSTRAT 485 Public Relations Management and Campaigns.
Internal Commmunication Plan
Fall 2020
This is an internal communication plan for WSU Vancouver. This communication plan is targeted at students, faculty and staff given the following scenario:
On October 2nd, 2020, the FDA approves a tried and tested vaccine that prevents infection from COVID-19. The government further announces that all school and college going students will receive the vaccine for no cost at local hospitals and drugstores. WSU Vancouver starts making plans for offering inperson classes on campus for the Spring 2021 semester.
This plan was created for COMSTRAT 485 Public Relations Management and Campaigns.
Crisis Communication Plan
Fall 2020
This plan correlates with the previous Internal Communication Plan. The focus of this plan was to design a comprehensive crisis communication plan targeted at WSU Vancouver students, faculty and staff that identifies various levels of crisis and the corresponding action that needs to be taken to address it. This plan was created for COMSTRAT 485 Public Relations Management and Campaigns.
Keyhole Tutorial
Fall 2020
This is a comprehensive slide deck tutorial on the social media monitoring tools provided on the Keyhole Platform. This tutorial was created for COMSTRAT 485 Public Relations Management and Campaigns.
Coming together for nonprofits
Spring 2020
This is an opinion editorial that I wrote for a client in my COMSTRAT 383 course. Our client was Fostering Together, an organization for foster families in the Pacific Northwest. This article was meant to be ghost written piece for Program Supervisor Leeann Marshel. I felt that Leeann would have a strong voice in regard to nonprofits; including why they're important and how we can help nonprofit organizations during the pandemic.
Fostering Together Messaging Platform
Spring 2020
This is a messaging platform that serves as a messaging guide for both the public relations practicioner and the client. This was made for Fostering Together.
St. Andrew Catholic Church stands behind immigrants
Summer 2019
This story covers a local news story about a church in Portland, Oregon and their actions in response to the ICE raids that took place in June 2019.
Nike Memo
Spring 2019
This memo was written on behalf of Mike Parker, president and CEO of Nike, in response to the gender discrimination lawsuit filed in August 2018. This was written for a Writing in Communication course and I made sure to reflect Nike's values and Mike Parker's tone of voice and vocabulary.
Small Business Owner’s Guide to Success
Spring 2019
This question and answer interview piece focused on small business owner Francisco Garnica and his journey in navigating how to start a business and work your way to success.
WSU Provost
Spring 2019
This news story is about Washington State University beginning the process of finding a new provost. It is written in the format of a broadcast and radio script. I adjusted the writing and format when switching from the radio script to the news broadcast script.
Demand Action on Climate Change
Spring 2019
This document includes talking points for the National Climate Change Prevention (NCCP), a nonprofit that provides information on climate change and awareness of climate change prevention. These talking points all relate to the purpose and mission of NCCP and serve as a guide for anyone communicating on behalf of this organization.