Describe how the multimodal design of “The Medium is the Massage” expresses the ideas in McLuhan’s text. What is McLuhan saying about the difference between print culture and the new electric culture of television and mass media? In what ways do Manovich’s 5 principles of “new media” extend McLuhan ideas about how media shapes us? What about these principles have an effect on social interaction and/or cultural production? In what ways are media and culture being reshaped and transformed by the logic of the computer?
The Medium is the Massage explains that the medium is a idea that can be communicated in multiple ways. In mosaic the pictures and words are displayed differently and they are telling a different message. For this example the pictures are showing a different emotion than what the text is actually saying.
5 Principles of “New Media” –
Numerical Representation
Modularity
Automation
Variability
Transcoding
I thought that the 5th principle, Transcoding, really connected with how the flow of time has changed so much and how people are relied on that change, or screen in front of their face, so often that we have come numb to how to see how a picture/words can help us succeed in life. The dependence on technology has become so much that younger life won’t know what it’s like to have a paper back book in your hand.
I think that transcoding has shaped us in the same way as how computer has shaped media. Humans have become so dependent on technology and it has made us, in some cases, unable to do things without a screen in front of us. With Manovich’s example of transcoding is how media is just turned into computer data. Things are still printed, but not as much as they use to since it’s harder to store into a small compact system that can easily be filter through.
I believe that technology has made our lives so much easier and it goes along with Manovich and how he talks about digital media makes life easier, making computers/phones easier to maneuver.
