Visual Design
The intent of this project was to design an app for Tate art galleries that would be produced in tandem with the hypothetical opening of a new location scheduled to open soon in the USA. First, I created an app icon in the Assembly iPhone app. Next, I made a launch screen with the icon/logo tiled diagonally on a white background (also done in Assembly). Then, using Adobe Illustrator, I designed a landing screen with the USA location page content loaded up in a list with images (all scaled to the iPhone 5 screen size). Last, I animated the previous elements within an iPhone 5 mockup using Adobe AfterEffects to present the experience.

Some details about the above image (for microdata purposes):
- • Producer: Benjamin Woodruff.
- • Content Size: 2.2 MB.
- • Format: PNG.
- To find out why I enhanced this site with microdata, check out my Enhanced Portfolio page.
Tate App Animation from Benjamin Woodruff on Vimeo.
Some details about the above video:
- • Name: Tate App Animation.
- • Description: A motion graphics animation for demonstration of my visual design of a hypothetical Tate iPhone app.
- • Director: Benjamin Woodruff.
- • Duration: 10 seconds.
- • Quality: 1080p (full HD).
- • Frame Size: 1920 x 1080 pixels.
- • Uploaded to Vimeo: 11/16/2016.
- To find out why I enhanced this site with microdata, check out my Enhanced Portfolio page.
Feel free to jump directly to the next example of my digital work, the Oregon Safari Website Redesign project.