Visual Design
The intent of this project was to design an app for Tate art galleries that would be produced in tandem with the hypothetical opening of a new location scheduled to open soon in the USA. First, I created an app icon in the Assembly iPhone app. Next, I made a launch screen with the icon/logo tiled diagonally on a white background (also done in Assembly). Then, using Adobe Illustrator, I designed a landing screen with the USA location page content loaded up in a list with images (all scaled to the iPhone 5 screen size). Last, I animated the previous elements within an iPhone 5 mockup using Adobe AfterEffects to present the experience.
Tate App Animation from Benjamin Woodruff on Vimeo.
Feel free to jump directly to the next example of my digital work, the Oregon Safari Website Redesign project.