Promotion Strategies (November 8)


Complete work on the Multimodal projects

Blog: Please describe in a short post your contributions to your group’s Multimodal Projects


Multimodal Checklist:

  • check grammar and spelling!
  • check image proportion
  • add meta description, viewport
  • add Twitter and Facebook metadata – including 500×500 image
  • add favicon
  • make sure content is complete
  • apply visual hierarchy in design and typography

SEO Checklist:

  • awesome content that has a readership
  • create internal links – your navigation has this
  • make the site responsive to mobile devices
  • clear URLs, title tags, headers, and meta descriptions for each page
  • decide on top keywords. use these in meta descriptions and in the articles themselves
  • consider using schema structured data (see below) for titles, author names, descriptions etc
  • make chapter titles clear and descriptive
  • (have profiles on social media websites, Twitter, Instagram Facebook)

Social Media Promotion best practices

  • add Twitter/Facebook card metadata – metadata should work on Slack
  • set up social media profiles: @tdrbark, @ebrbark, promote and engage on social media (Slack)
  • (develop a posting schedule with new bits of info every few days)
  • promote on a weekday – not too early or late in the day
  • (create interest through events such as online panels, exhibitions, etc.)

Publication Longevity

  • HTML!
  • Semantic Markup
  • Easy navigation

Schema attributes demo

<div id="grid-work" itemscope itemtype="">

<div class="work-meta">
<img src="../../img/issue02/zhang_protocols_03_thumb.jpg" alt="image from work" itemprop="image">
<h2 itemprop="name">1:1</h2>
<li><h3>by <span class="author-upper" itemprop="author" itemscope itemtype="" itemprop="name">Alice Yuan Zhang &amp; soft networks studio</span></h3></li>
<li datetime="2022-09-01" itemprop="datePublished" content="2022-09-01">2022</li>
<li itemprop="material">Application</li>
<li itemprop="sameAs">doi: </li>
<li class="begin"><a href="">&nbsp;BEGIN&nbsp;</a></li>




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