The Cuddle Collab by Target
Embarking on this multi-modal narrative project was more challenging than I anticipated. After struggling with my initial design for several days, I decided to pivot and create a multi-page web design instead. Despite my limited experience with even a single-page website, I embraced the challenge and am thrilled with the outcome. My project draws inspiration from a social media campaign I followed throughout the semester in DTC 330 where I followed Target's Cuddle Collab campaign. I meticulously documented key posts, analyzed available data, and evaluated the campaign’s success. The “fur-fluencers” added a delightful and unique dimension to this campaign and made the process even more enjoyable. This narrative project was the perfect opportunity to create a visual component to complement my research paper. I hope you find this creative endeavor as rewarding as I did!