The Cuddle Collab by Target
The Cuddle Collab, launched by Target on September 21, 2024, is a unique partnership with several pet influencers, or "fur-fluencers," designed to enhance the bond between pets and their owners through cozy products like beds, toys, and apparel. This collection reflects Target's ongoing commitment to comfort and fun for pet lovers. Central to the campaign is Bullseye, Target's beloved mascot, who embodies the brand’s playful spirit. Bullseye plays a prominent role in the national campaign, which features a whimsical commercial where he and his furry friends embark on an epic pet-only shopping spree at a Target store. Additionally, the campaign includes a five-part reality TV series titled “The Pets of Tarjay,” which showcases the personalities of the various pet actors in humorous and relatable situations. Through entertaining pet interviews and behind-the-scenes glimpses, the series invites viewers to see the world from their pets' perspectives, further engaging the audience and creating a strong emotional connection to the Cuddle Collab collection. Together, these elements elevate the campaign, making it a delightful experience for pet lovers everywhere.
The Minnesota based firm opened its first store in 1962 under The Dayton Company. Shoppers were instantly enamored with the department store feel, high quality items, excellent service, and most importantly the low prices. As of today Target has over 1800+ locations nationwide, employs over 440k team members and generates over $95 billion in revenue each year. Target continues to innovate and be a leader for social change and equality and has become a leader in inclusivity through its diverse advertising, collaborations, progressive policy changes, commitment to feature minority vendors, philanthropy and so much more.
Bullseye is Target's beloved mascot, a white English bull terrier recognized for the distinctive red target logo over one eye. Introduced in 1999, Bullseye quickly became a symbol of the brand’s playful and approachable identity. The dog embodies Target’s commitment to community, often appearing in marketing campaigns, events, and charitable initiatives. With a friendly demeanor, Bullseye connects with customers of all ages, showcasing the fun and welcoming spirit of the store. The mascot's popularity has even led to merchandise and social media presence, making Bullseye an integral part of Target's brand image and culture.
