The Cuddle Collab by Target
This is Target’s first campaign designed from the perspective of actual pets. This unique and humorous campaign perspective, takes shape with a five part reality TV inspired series, “The Pets of Tarjay”. The series follows four pets and their human counterparts in entertaining and relatable situations as they experience items from the collection. The highlight of the series are the pet interviews where the audience gets to hear the funny and oftentimes sassy commentary from each pet.
In addition to the reality tv series, the campaign includes a national commercial following Bullseye, Target’s iconic mascot, and his furry friends as they take over a Target store for an epic pet-only shopping spree with mini red Target carts and selfies included. The commercial and series “invites audiences to see the world completely from the pets' points of view” (Target, Announces), engaging consumers in a playful way.