Blog post #4

@chrisdtc101

After watching both video clips and noticing the differences in how news presentation changed between those 18 years, the biggest change I see is that the 2008 Oprah clip is far more complex than the 1990 ABC clip. The Oprah clip features more color, better sound, and scrolling text on the bottom of the screen that relays breaking news stories as the reporters talk. In Richard Grusin and Jay Bolter’s article “Immediacy, hypermediacy, and remediation”, they define remediation as “The representation of one medium in another” (45). In the same article, immediacy is defined as “The automatic or deferred quality of computer programming promotes in the viewer a sense of immediate contact with the image” (28). I certainly think that the 2008 clip displays immediacy better than the 1990 clip due to better video and audio quality, more color, more on screen text, and overall better technology. Grusin and Bolter also describe remediation as “a defining characteristic of the new digital media age” (45).

The 2008 clip summarized much of what we look for from technology today. Good quality, flashy colors, short bits of information from both people and text, attention-grabbing pieces of news, and complex high-tech visuals. The 1990 clip simply gave us the news. The anchor simply read the news off a script for people to hear and that was it. No need to bring in callers and there was no video chatting with people who were experts on whatever topic was being discussed. People were left to form their own opinions on the news, as the news delivered simply the facts rather than the opinions of other celebrities as they often do today.

There is certainly a difference between the two clips, and the 2008 one shows far more interactions between people on the camera as well as between the news program and the viewer. Remediation and immediacy are very relevant when it comes to how technology such as this has changed over the years.

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