Tag Archives: social

FINALLY!! Blog 14

(No need for my twitter since there’s no tweets for Thursday)

In Rushkoff’s Commandments, the last 4 are Social (Don’t Sell Your Friends), Fact (Tell the Truth), Opennesss (Share, Don’t Steal), and Purpose (Program or Be Programmed). With the Social, businesses “figure that in all these digital connections and exchanges there must some marketing research to sell…” (93). Basically if a business is not using social media or something similar then they won’t be able to make it as well as another business that does. In Fact, it focused on how those who lie online “will eventually be revealed as a lie” (100). This is saying that those who do not lie will go further in what they are saying rather than someone who is constantly lying online. If someone is not online then they do not apply here. For Openness “digital networks were built for the purpose of sharing computing resources by people who were themselves sharing resources, technologies, and credit in order to create it” (118). Because of the internet and why it was created, people who have it are able to find sources faster and more of them than if someone who does not have the access. But also with sources like Wikipedia, then the source may not be credible, which is a downside for someone using the tech. Finally with Purpose, “we must learn how to make the software, or risk becoming the software” (134). This is saying that if people do not get ahead in the current technology and learn how to use it, then the technology will control the people.


Rushkoff’s Demands

@MyDtcAccount – Jonathan Crabtree


As noted by Rushkoff in his 7th command, Social, “digital networks are biased toward social connections, toward contact” (99). People who don’t have access to the internet obviously will not be getting on social networking sites, and instead will have to “settle” for talking to someone in person (gasp!). As a society we have been trained to get a rush of dopamine when we see that little Facebook or Twitter icon pop up at the top of our screen. People without that access have a more organic reaction to connecting with people in real life. Rushkoff’s 8th command, Fact, is that the internet is mostly comprised of truth. While it is true that people can post whatever they want, it won’t last long or get far if it is not a fact. The internet uses its power to crowdsource the information, which leads to a quick validation or dismissal. People without computers are unable to access this information and have to take everything at face value. Openness, Rushkoff’s 9th command, states that the internet is “biased toward openness” and that we should be sharing our creations (121). There is a fine line between generosity and stealing on the internet, and those without access are safe from committing those crimes, but they miss out on all the cool things that people create and share. Finally, Rushkoff talks about Purpose. He posits that everyone should know how to code so that they can create programs with a purpose instead of just accepting whatever the “elite” throw at them to use. People with no access obviously cannot create their own content, and are therefore at the mercy of what everyone else deems “the best.”

Rushkoff’s Commands


Rushkoff’s last four commands consist of social, fact, openness, and purpose. The Social Command states, “digital networks are biased towards social connections-towards contact” (99). Therefore, those living without computers are not privy towards this bias. Seeing as this social command emphasizes content and turning friends into a legal setting that makes connections into profit, those without computers are more inclined to see their friends and networks in a non-content view (Rushkoff 99). They see them as people, not profit. The Fact Command looks at how ideas are spread socially, that the most popular ideas are replicated and passed on (Rusfkoff 108). However, “memes” can often be false information that has been misinterpreted and spread (108). Therefore, those without computers are not subject to the false information that is spread via social networks. However, these memes do allow people to connect and spread ideas on a global scale. Rushkoff’s ninth command, Openness, states that digital technology’s resources are “biased towards openness” (121). The line between sharing media on the Internet and stealing ideas becomes blurred. However, a computer does allow for users to share original ideas (such as memes) that can be built upon, one such example is Wikipedia. The tenth command, Purpose, is biased towards those who program or write code (Rushkoff 134). If a person is not programming they risk becoming programmed. Yet, a person without a computer can do neither. Lack of interfacing with technology neither hinders their chances of programming nor increases their chance of becoming programmed.

Four Commands


Command number 7 is Social. Rushkoff writes that “digital media is still biased towards the social” (Rushkoff 96). Without digital media, this person is not exposed to the bias that digital media brings with it. It simply does not exist. For people with computers, most of their communication is done on networking sites. For this person, it is all done in person. Therefore, there is no bias.

Command number 8 is Fact. Rushkoff writes that “The network is like a truth serum: Put something false online and it will eventually be revealed as a lie” (Rushkoff 106). For someone who does not own a computer, they aren’t able to spread false gossip on the internet. Therefore, it takes some time for the truth to come out. Since there is no computer, this person has to do it in person. If said in person, the other individual could most likely figure out a lie on the spot. Saying so, lying is harder in  person, and easier online.

Command number 9 is Openness. Rushkoff writes that “Digital networks were built for the purpose of sharing computing resources by people who were themselves sharing resources, technologies, and credit in order to create it” (Rushkoff 118). There is no sharing going on for someone without a computer. It’s simply impossible to share computer files over the internet without a computer.

Command number 10 is Program or be Programmed. Rushkoff concludes that “we must learn how to make the software, or risk becoming the software” (Rushkoff 134). For someone not having a computer, they are risking of becoming the software. Nothing is happening. No sharing, no bias, and no lies. Without the involvement in the creation of this software, the person is exposed to becoming the software because he/she wasn’t involved.

Social Change


Social networking has greatly grown in the last couple of years. MySpace used to be a casual thing where you would log on once in a while to see what your friends were up to. Now with Facebook, it seems like we have to be connected at every second. Facebook is not just for sharing what’s new or photos of events. I sometimes use Facebook as my source of news. Social networking is so powerful that people can create social groups, and advocate for social change in their communities. Dianna Zandt says that: “Social Networking gives us unprecedented power to share our stories with more people than we ever imagined” (Zandt, 159). On Facebook, people can post their own opinions about matters that they see on the news. As I’m scrolling through my news feed, I see all sorts of people advocating for their own beliefs. Someone wants freedom in palestine, while others want changes in the supreme court rulings. People with similar opinions are welcomed to go like a page where they agree about a certain issue. This brings people together and to get active in promoting their ideas. Just like when Lisa Goldman started a Facebook page that protested against standardized testing, emphasizing that  “testing is not teaching.” Over 6,000 people joined in on the fight against the standardized tests. While I do not know of the outcome, I think that they must have had an influence on the ruling. Social networking allows for these groups to arise and bring social change.