Tag Archives: dtcv

The Digital Connection

Honor’s Essay: Authoring Project2

Honor’s Presentation: honorppt


Authoring project 2

Authoring Project 2 pp

Authoring Project 2 Presentation

Cailin JohnsonDTC authoring projct 2

Authoring Project 2

Authoring Project 2

Authoring Project #2

Digital Divide-Authoring Project2

Authoring Project 2

The last one!

In today’s society everyone wants to be a part of every new social network that comes along. In Rushkoff’s last four chapters of the book he discusses social, fact, openness, and purpose. Each one of these sections ties in with the significance of connections and communication between people. “Our interactions in digital media shifts back toward the nonfiction on which we all depend to make sense of our world, get the most done, and have the most fun” (Rushkoff pg.106). I think that in these last four sections the most important thing that Rushkoff wants to point out is that the digital community has rules and standards that the people who are a part of that community should be living up to. He wants people to know that programming is an extremely necessary skill that everyone should have instead of just being able to use the basic functions of every single computer out there. The rules of communication have changed significantly because of technology advancements and because of this people barely have a real life conversation due to the fact that people can’t pry themselves away from technology. This can result in someone falling into the digital divide because there are some people out there who either do not want to be involved with computers and the internet and those who don’t have access to computers and the internet. I think that it will be interesting to see whether or not people truly with “Program or Be Programmed” and if and how much the digital divide will decrease.

Last Commands


Douglas Rushkoff’s last four commands are social, fact, openness, and program or be programed. The seventh command, social, claims that without a computer you are left out of social networks and will have difficulty connecting with people and being social because social networks are becoming a main source of communication. The eight command is fact and it claims that true facts spread around the internet more than false ones. When something is posted on the internet it is seen by so many people that it will be made clear if it is true or false faster than it would be if it was told to you by another person. The ninth command is openness, files and documents can be shared on the internet and that sharing is different from stealing. People without computers don’t know the difference between sharing and stealing something on the internet. The tenth and final command is program or be programmed. This command says that those who don’t have or use computers are controlled by people with computers because they are influenced by people who use the internet rather than contributing and being apart of digital technology and the internet.

Rushkoff’s 4 Commands


Social, Fact, Openness  and Purpose are the last four commands in Douglas Rushkoff’s Program or be Programmed: Ten Commands for a Digital Age. These last four commands are Rushkoff’s attempt to convince you to be involved with the wonderful world of technology. Rushkoff describes the social command as “the ongoing coevolution between people and technologies.” (p.90)and that “the bias of digital media is toward contact with other people”(p.90)

The idea behind Fact, is that the truth will always prevail. Rushkoff states if you “Put something false online”. . .” it will eventually be revealed as a lie.”(p.100) Just like in real life we must be very careful and deliberate about what we post online. Unlike lying in the physical world the lie that you put on the internet will be on the internet forever.

With Openness, Rushkoff believes that “Digital networks were built for the purpose of sharing computing resources by people who were themselves sharing resources, technologies, and credit in order to create it.”(p.112) According to Rushkoff, we also “often exploit the openness of others,” and we must learn to promote openness. And that openness refers to sharing, not stealing.

All digital technology must exist in a programmers mind before it can be created for the world to see. In In the last chapter, Purpose, Rushkoff says that, “we must learn how to make the software, or risk becoming the software.”(p.128) What he is saying is that if we don’t know how to develop this new technology, we might as well let someone else run our life.

Rushkoff’s Demands

@MyDtcAccount – Jonathan Crabtree


As noted by Rushkoff in his 7th command, Social, “digital networks are biased toward social connections, toward contact” (99). People who don’t have access to the internet obviously will not be getting on social networking sites, and instead will have to “settle” for talking to someone in person (gasp!). As a society we have been trained to get a rush of dopamine when we see that little Facebook or Twitter icon pop up at the top of our screen. People without that access have a more organic reaction to connecting with people in real life. Rushkoff’s 8th command, Fact, is that the internet is mostly comprised of truth. While it is true that people can post whatever they want, it won’t last long or get far if it is not a fact. The internet uses its power to crowdsource the information, which leads to a quick validation or dismissal. People without computers are unable to access this information and have to take everything at face value. Openness, Rushkoff’s 9th command, states that the internet is “biased toward openness” and that we should be sharing our creations (121). There is a fine line between generosity and stealing on the internet, and those without access are safe from committing those crimes, but they miss out on all the cool things that people create and share. Finally, Rushkoff talks about Purpose. He posits that everyone should know how to code so that they can create programs with a purpose instead of just accepting whatever the “elite” throw at them to use. People with no access obviously cannot create their own content, and are therefore at the mercy of what everyone else deems “the best.”

Blog 14: Rushkoff/commands


Rushkoff’s last 4 commands of program or be programmed are very important to someone living in contemporary times and those who fall into the digital divide. Rushkoff’s 7th command is Social. If a person is without digital media, they are not exposed to digital bias. “Digital media is still bias towards the social.” (Rushkoff 96). Those without computers don’t experience bias at all. The 8th command is Fact. The internet is what separates fact from fiction. You can make any claim you want online, but in a matter of time, it will be proven true or false by internet users. Without a computer, it is much harder to lie. People can read you easier face-to-face. This is also where society fails. We rely so much on the internet that having a face-to-face conversation can be quite challenging. The 9th command is Openness. The sharing of internet files is impossible without a computer. Rushkoff states that “Digital networks were built for the purpose of sharing resources, technologies, and credit on order to create it.” (Rushkoff 118). Sharing becomes very limited. The possibilities of sharing are endless if you have a computer and internet access. The 10th command is Program or be Programmed. Rushkoff says that “we must learn how to make the software, or risk becoming the software.” (Rushkoff 134). If someone does not contribute to the creation of software, that person becomes the software. There would be nothing going on that would involve a person in the software creating process.