Tag Archives: rushkoff

DTC Authoring Project Two- Starling Preston

dtc authoring project 2 recovered

dtc Presentation3

The last one!

In today’s society everyone wants to be a part of every new social network that comes along. In Rushkoff’s last four chapters of the book he discusses social, fact, openness, and purpose. Each one of these sections ties in with the significance of connections and communication between people. “Our interactions in digital media shifts back toward the nonfiction on which we all depend to make sense of our world, get the most done, and have the most fun” (Rushkoff pg.106). I think that in these last four sections the most important thing that Rushkoff wants to point out is that the digital community has rules and standards that the people who are a part of that community should be living up to. He wants people to know that programming is an extremely necessary skill that everyone should have instead of just being able to use the basic functions of every single computer out there. The rules of communication have changed significantly because of technology advancements and because of this people barely have a real life conversation due to the fact that people can’t pry themselves away from technology. This can result in someone falling into the digital divide because there are some people out there who either do not want to be involved with computers and the internet and those who don’t have access to computers and the internet. I think that it will be interesting to see whether or not people truly with “Program or Be Programmed” and if and how much the digital divide will decrease.

Rushkoff’s Four Commandments


Commandment number 7 is Contact. Digital media has been bringing people together by improving the communication and reducing distances among people. By creating supporting programs, people can actually talk any time that they want to; it is very comfortable and convenient. Plus, people can easily update other status through social network websites (Rushkoff 96).

Commandment number 8 is Abstraction. Base on the Internet access, people can post any information online and they can find the new information as the same way. However, people have to awake of information because they are lack of credibility and reliability. In contrast, it would be difficult for people who do not have the Internet access or the computer because they have spend more time for whatever they look for (Rushkoff 106).

Commandment number 9 is Openness. This commandment is about sharing the sources in the Internet; these sources have been sharing by reliable authors and departments. It is very important for all researchers nowadays and it actually saves lots of time consumption for using computer. The digital media and the Internet are very helpful tools for many people in the digital environment like today (Rushkoff 118).

Commandment number 10 is End Users. Software and Programs are needed to be creating to provide effectively outcome for using the digital media. Besides, there are lots of programs that improve human’s abilities such as listening, speaking and writing. Plus, some of them are enhancing the business’s managements to increase productive process for gaining more profits. Moreover, governments use digital media to control and maintain their entire nation’s status (Rushkoff 134).


Last blog


It will be hard to live in today’s world without any kind of technology. Computers are necessary because we now communicate through social media instead of communicating personally in supermarkets. Everything is social even businesses. As Rushkoff explains in page 101 “…is too late for a business to go social. Every business already is social.” I think that in these last four chapter’s Rushkoff tries to argue that yes we need computers to communicate with each other and it’s ok to use social media but there are some rules that we need to follow. For example command eight says to be honest and not to lie. Be yourself and don’t lie about who you really are in page 106 Rushkoff states “put something false online and it will eventually be revealed as a lie.” Telling the truth will only benefit us as he explains in page 112 “we need to learn how to tell the truth.” Command 9 explains the difference between sharing and stealing.  Rushkoff argues that if we know how to distinguish sharing form stealing our life will be better and can save us from a lot of trouble. Finally command 10 explains that if you are not creating something new you are being created. It is better to create programs than learning how to use a program. Rushkoff argues that although learning new things is good “it will not help them adapt to the technologies of tomorrow.”(p. 136) it’s important for everyone to adapt to new technology because although people may think it is necessary this book makes it obvious it is because computers and social media are taking over of the way we communicate.

Rushkoff’s Demands

@MyDtcAccount – Jonathan Crabtree


As noted by Rushkoff in his 7th command, Social, “digital networks are biased toward social connections, toward contact” (99). People who don’t have access to the internet obviously will not be getting on social networking sites, and instead will have to “settle” for talking to someone in person (gasp!). As a society we have been trained to get a rush of dopamine when we see that little Facebook or Twitter icon pop up at the top of our screen. People without that access have a more organic reaction to connecting with people in real life. Rushkoff’s 8th command, Fact, is that the internet is mostly comprised of truth. While it is true that people can post whatever they want, it won’t last long or get far if it is not a fact. The internet uses its power to crowdsource the information, which leads to a quick validation or dismissal. People without computers are unable to access this information and have to take everything at face value. Openness, Rushkoff’s 9th command, states that the internet is “biased toward openness” and that we should be sharing our creations (121). There is a fine line between generosity and stealing on the internet, and those without access are safe from committing those crimes, but they miss out on all the cool things that people create and share. Finally, Rushkoff talks about Purpose. He posits that everyone should know how to code so that they can create programs with a purpose instead of just accepting whatever the “elite” throw at them to use. People with no access obviously cannot create their own content, and are therefore at the mercy of what everyone else deems “the best.”

Rushkoff’s Commands


Rushkoff’s last four commands consist of social, fact, openness, and purpose. The Social Command states, “digital networks are biased towards social connections-towards contact” (99). Therefore, those living without computers are not privy towards this bias. Seeing as this social command emphasizes content and turning friends into a legal setting that makes connections into profit, those without computers are more inclined to see their friends and networks in a non-content view (Rushkoff 99). They see them as people, not profit. The Fact Command looks at how ideas are spread socially, that the most popular ideas are replicated and passed on (Rusfkoff 108). However, “memes” can often be false information that has been misinterpreted and spread (108). Therefore, those without computers are not subject to the false information that is spread via social networks. However, these memes do allow people to connect and spread ideas on a global scale. Rushkoff’s ninth command, Openness, states that digital technology’s resources are “biased towards openness” (121). The line between sharing media on the Internet and stealing ideas becomes blurred. However, a computer does allow for users to share original ideas (such as memes) that can be built upon, one such example is Wikipedia. The tenth command, Purpose, is biased towards those who program or write code (Rushkoff 134). If a person is not programming they risk becoming programmed. Yet, a person without a computer can do neither. Lack of interfacing with technology neither hinders their chances of programming nor increases their chance of becoming programmed.

Blog 14: Rushkoff/commands


Rushkoff’s last 4 commands of program or be programmed are very important to someone living in contemporary times and those who fall into the digital divide. Rushkoff’s 7th command is Social. If a person is without digital media, they are not exposed to digital bias. “Digital media is still bias towards the social.” (Rushkoff 96). Those without computers don’t experience bias at all. The 8th command is Fact. The internet is what separates fact from fiction. You can make any claim you want online, but in a matter of time, it will be proven true or false by internet users. Without a computer, it is much harder to lie. People can read you easier face-to-face. This is also where society fails. We rely so much on the internet that having a face-to-face conversation can be quite challenging. The 9th command is Openness. The sharing of internet files is impossible without a computer. Rushkoff states that “Digital networks were built for the purpose of sharing resources, technologies, and credit on order to create it.” (Rushkoff 118). Sharing becomes very limited. The possibilities of sharing are endless if you have a computer and internet access. The 10th command is Program or be Programmed. Rushkoff says that “we must learn how to make the software, or risk becoming the software.” (Rushkoff 134). If someone does not contribute to the creation of software, that person becomes the software. There would be nothing going on that would involve a person in the software creating process.


Blog Post 14: Even though we’re supposed to have 13. Q___Q


Considering Rushkoff’s last four commands of Program or Be Programmed, explain the importance of these commands for somebody living in contemporary times who may not have nor want to have a computer.  What is of significance within Rushkoff’s argument about these four commands for somebody who may fall within the digital divide?  (250 words; cite from the readings; due by the beginning of Tuesday’s class.)

Word Count @ 70 with prompt.

Rushkoff’s last four commands are:

People who do not want computers/do not have are left out of the loop. In terms of social groups, in many cases people attempt to “hijack” these connections for profit (93-94). Essentially Rushkoff is arguing that friends are not the content of the network but the connections that makes this network work. Do not sell your friends.


Rushkoff argues that if you can communicate well in the digital, you can communicate well in the nondigital. He claims that the more real and true our statements are, the further they travel (106). Those who do not use computers will lack the ability to do this. While somewhat true, there are many cases where this is not true. An example can be Three Cups of Tea.


Learning to differentiate from sharing and stealing allows us to promote openness without selfishness (115). Those without computers would  be unable to differentiate between this when they do use a computer.

Program or be Programmed

If we don’t learn how to program, we risk being programmed ourselves (133).  Those without a computer would risk being controlled by those who do program. High businesses who can manipulate it themselves.


The significance of all this to someone who falls into the digital divide is that those in the digital divide do not understand them. They would be easily manipulated by commercialization of their friends but also themselves. They would unintentionally steal because it’s something everyone does so maybe it’s okay (it’s not). This would breed an easily manipulated and selfish world.


Four Commands


Command number 7 is Social. Rushkoff writes that “digital media is still biased towards the social” (Rushkoff 96). Without digital media, this person is not exposed to the bias that digital media brings with it. It simply does not exist. For people with computers, most of their communication is done on networking sites. For this person, it is all done in person. Therefore, there is no bias.

Command number 8 is Fact. Rushkoff writes that “The network is like a truth serum: Put something false online and it will eventually be revealed as a lie” (Rushkoff 106). For someone who does not own a computer, they aren’t able to spread false gossip on the internet. Therefore, it takes some time for the truth to come out. Since there is no computer, this person has to do it in person. If said in person, the other individual could most likely figure out a lie on the spot. Saying so, lying is harder in  person, and easier online.

Command number 9 is Openness. Rushkoff writes that “Digital networks were built for the purpose of sharing computing resources by people who were themselves sharing resources, technologies, and credit in order to create it” (Rushkoff 118). There is no sharing going on for someone without a computer. It’s simply impossible to share computer files over the internet without a computer.

Command number 10 is Program or be Programmed. Rushkoff concludes that “we must learn how to make the software, or risk becoming the software” (Rushkoff 134). For someone not having a computer, they are risking of becoming the software. Nothing is happening. No sharing, no bias, and no lies. Without the involvement in the creation of this software, the person is exposed to becoming the software because he/she wasn’t involved.