Tag Archives: New Media Object

iBooks Author


Hi, my name is Vitaliy. I graduated from Clark College with an Associate in Arts Degree. This is my first semester as a freshman at WSU Vancouver. The plan is to major in Computer Science.

iBooks Author is an application created by Apple to create gorgeous, multi-touch textbooks for the iPad. According to Manovich, there are five characteristics that identify a new media object. The characteristic of numerical representation applies to iBooks Author because it is an application that stores information electronically using a binary code (Manovich 25). The characteristic of modularity is also satisfied by iBooks Author. Manovich states that elements are combined together, yet still continue to remain separate (Manovich 30). In iBooks Author, the author has the option to make his/her textbook interactive by adding widgets such as galleries, videos, diagrams, 3D objects, and much more various items. These elements are all combined in a digital textbook, yet still remain separate from one another. Automation is the third characteristic that defines a new media object. Automation assists the individual through “agents” such as templates so that “human intentionality can be removed from the creative process” (Manovich 32). iBooks Author has many templates designed by Apple to assist the individual and make the textbook look stunning instantly. The fourth characteristic of variability is also achieved by iBooks Author. A new media object must be able to arise in many different versions in order to have variability (Manovich 36). With iBooks Author, the individual can create textbooks for a variety of subjects, as well as create more volumes for the same subject. The fifth and final characteristic, transcoding, has not been left out by iBooks Author. The media that is generated must be readable by the human, as well as the computer (Manovich 45). There is no doubt that that the textbooks can be read by applications such as iBooks or iTunes U, and these applications can decide if the textbook is the correct file format, file type, or size. iBooks author is a powerful, yet amazing tool for creating digitally-interactive textbooks, and fulfills the characteristics of a new media object.