Remediation and News Broadcasts of 1990 and 2008

RachaelS_dtc

By comparing the multimedia texts, there is evidence of remediation. Remediation, by Jay David Bolter and Richard Grusin’s definition,  is using older technology and incorporating it into newer technology. This is evident in the two news broadcasts from 1990 and 2008. In the first news broadcast, there is very little computer animation. The only animation that is used it to transition between stories and have a graphic behind the speaker. In the second news broadcast there are animations on the bottom of the screen. Text scrolls across the screen full of information of multiple news stories. The “computer animation can function like film” (Remediation 70), since they are in constant motion. This broadcast is very similar to USA Today which has a “layout [that] resembles a multimedia computer application more that it does a television broadcast” (Remediation 76). This major difference between the broadcasts shows remediation because the news is still presented, but in a different way. The first broadcast has elements that are still used in the second broadcast such as presenting stories by the anchor and a graphic behind them. Now, the news has advanced to be more interactive and allow listen to multiple stories at once. News can also allow you to connect through the internet because news anchors have Twitter accounts and news channels have websites. This advanced media can only happen through remediation because the older ideas and technology is added on to become more advanced. Remediation allows new ideas to build off old ideas. This is true in the news broadcast where the original presentation of the news is added with text scrolling at the bottom of the screen and more graphics throughout the stories.

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