I curiously find myself using a new media object everyday, the Internet radio, Pandora. According to the presentation (slides 5 and 6) new media is digital, which means that it is produced with the help of computers. First off, Pandora is accessible through personal computers, smart phones, and other technological devices such as Ereaders. Seeing that Pandora is localized through the Internet and computers, it must have numerical representation; a binary code (Manovich 25). The second principle that is typical of new media objects is modularity, where one can link websites on others in order to endorse their site. (Manovich 30). Pandora has a side bar on the right hand side where companies can link their products and ads. The third characteristic that is typical for Pandora and new media is automation (Manovich 33). According to Manovich this is when processes are set automatically. On Pandora, once a station is set up, similar genres of music are played until the operator stops the music with the stop button. Pandora also automatically plays commercials every three to five songs, much to the users irritation. The fourth characteristic that Manovich states that is common in new media is variability, infinite possibilities and suggestions given by the new media. (37). Pandora offers music selections based the users taste and preferences. Unless the user gives the song a thumb down, Pandora will continue to offer different suggestions. The last characteristic is transcoding, the way new media is associated with cultural categories and new media stereotypes (45). A user on Pandora can search through many different music categories ranging from Disney music to David Bowie. It offers different varieties of music, offering new varieties of music to different people. It’s a way of digitalizing music; no longer must one wait for their favorite song.
One aspect I did not realize that was part of Pandora was the option to buy music. This shows how everyday life is becoming more lackadaisical. One no longer has to venture out to buy a CD; they can just download after purchasing it.
Completely customized and generated by the computer, Pandora is truly “digital”.