Tag Archives: Purpose

FINALLY!! Blog 14

(No need for my twitter since there’s no tweets for Thursday)

In Rushkoff’s Commandments, the last 4 are Social (Don’t Sell Your Friends), Fact (Tell the Truth), Opennesss (Share, Don’t Steal), and Purpose (Program or Be Programmed). With the Social, businesses “figure that in all these digital connections and exchanges there must some marketing research to sell…” (93). Basically if a business is not using social media or something similar then they won’t be able to make it as well as another business that does. In Fact, it focused on how those who lie online “will eventually be revealed as a lie” (100). This is saying that those who do not lie will go further in what they are saying rather than someone who is constantly lying online. If someone is not online then they do not apply here. For Openness “digital networks were built for the purpose of sharing computing resources by people who were themselves sharing resources, technologies, and credit in order to create it” (118). Because of the internet and why it was created, people who have it are able to find sources faster and more of them than if someone who does not have the access. But also with sources like Wikipedia, then the source may not be credible, which is a downside for someone using the tech. Finally with Purpose, “we must learn how to make the software, or risk becoming the software” (134). This is saying that if people do not get ahead in the current technology and learn how to use it, then the technology will control the people.


Rushkoff’s Demands

@MyDtcAccount – Jonathan Crabtree


As noted by Rushkoff in his 7th command, Social, “digital networks are biased toward social connections, toward contact” (99). People who don’t have access to the internet obviously will not be getting on social networking sites, and instead will have to “settle” for talking to someone in person (gasp!). As a society we have been trained to get a rush of dopamine when we see that little Facebook or Twitter icon pop up at the top of our screen. People without that access have a more organic reaction to connecting with people in real life. Rushkoff’s 8th command, Fact, is that the internet is mostly comprised of truth. While it is true that people can post whatever they want, it won’t last long or get far if it is not a fact. The internet uses its power to crowdsource the information, which leads to a quick validation or dismissal. People without computers are unable to access this information and have to take everything at face value. Openness, Rushkoff’s 9th command, states that the internet is “biased toward openness” and that we should be sharing our creations (121). There is a fine line between generosity and stealing on the internet, and those without access are safe from committing those crimes, but they miss out on all the cool things that people create and share. Finally, Rushkoff talks about Purpose. He posits that everyone should know how to code so that they can create programs with a purpose instead of just accepting whatever the “elite” throw at them to use. People with no access obviously cannot create their own content, and are therefore at the mercy of what everyone else deems “the best.”

Rushkoff’s Commands


Rushkoff’s last four commands consist of social, fact, openness, and purpose. The Social Command states, “digital networks are biased towards social connections-towards contact” (99). Therefore, those living without computers are not privy towards this bias. Seeing as this social command emphasizes content and turning friends into a legal setting that makes connections into profit, those without computers are more inclined to see their friends and networks in a non-content view (Rushkoff 99). They see them as people, not profit. The Fact Command looks at how ideas are spread socially, that the most popular ideas are replicated and passed on (Rusfkoff 108). However, “memes” can often be false information that has been misinterpreted and spread (108). Therefore, those without computers are not subject to the false information that is spread via social networks. However, these memes do allow people to connect and spread ideas on a global scale. Rushkoff’s ninth command, Openness, states that digital technology’s resources are “biased towards openness” (121). The line between sharing media on the Internet and stealing ideas becomes blurred. However, a computer does allow for users to share original ideas (such as memes) that can be built upon, one such example is Wikipedia. The tenth command, Purpose, is biased towards those who program or write code (Rushkoff 134). If a person is not programming they risk becoming programmed. Yet, a person without a computer can do neither. Lack of interfacing with technology neither hinders their chances of programming nor increases their chance of becoming programmed.