It will be hard to live in today’s world without any kind of technology. Computers are necessary because we now communicate through social media instead of communicating personally in supermarkets. Everything is social even businesses. As Rushkoff explains in page 101 “…is too late for a business to go social. Every business already is social.” I think that in these last four chapter’s Rushkoff tries to argue that yes we need computers to communicate with each other and it’s ok to use social media but there are some rules that we need to follow. For example command eight says to be honest and not to lie. Be yourself and don’t lie about who you really are in page 106 Rushkoff states “put something false online and it will eventually be revealed as a lie.” Telling the truth will only benefit us as he explains in page 112 “we need to learn how to tell the truth.” Command 9 explains the difference between sharing and stealing. Rushkoff argues that if we know how to distinguish sharing form stealing our life will be better and can save us from a lot of trouble. Finally command 10 explains that if you are not creating something new you are being created. It is better to create programs than learning how to use a program. Rushkoff argues that although learning new things is good “it will not help them adapt to the technologies of tomorrow.”(p. 136) it’s important for everyone to adapt to new technology because although people may think it is necessary this book makes it obvious it is because computers and social media are taking over of the way we communicate.
Social, Fact, Openness and Purpose are the last four commands in Douglas Rushkoff’s Program or be Programmed: Ten Commands for a Digital Age. These last four commands are Rushkoff’s attempt to convince you to be involved with the wonderful world of technology. Rushkoff describes the social command as “the ongoing coevolution between people and technologies.” (p.90)and that “the bias of digital media is toward contact with other people”(p.90)
The idea behind Fact, is that the truth will always prevail. Rushkoff states if you “Put something false online”. . .” it will eventually be revealed as a lie.”(p.100) Just like in real life we must be very careful and deliberate about what we post online. Unlike lying in the physical world the lie that you put on the internet will be on the internet forever.
With Openness, Rushkoff believes that “Digital networks were built for the purpose of sharing computing resources by people who were themselves sharing resources, technologies, and credit in order to create it.”(p.112) According to Rushkoff, we also “often exploit the openness of others,” and we must learn to promote openness. And that openness refers to sharing, not stealing.
All digital technology must exist in a programmers mind before it can be created for the world to see. In In the last chapter, Purpose, Rushkoff says that, “we must learn how to make the software, or risk becoming the software.”(p.128) What he is saying is that if we don’t know how to develop this new technology, we might as well let someone else run our life.
Rushkoff’s last 4 commands of program or be programmed are very important to someone living in contemporary times and those who fall into the digital divide. Rushkoff’s 7th command is Social. If a person is without digital media, they are not exposed to digital bias. “Digital media is still bias towards the social.” (Rushkoff 96). Those without computers don’t experience bias at all. The 8th command is Fact. The internet is what separates fact from fiction. You can make any claim you want online, but in a matter of time, it will be proven true or false by internet users. Without a computer, it is much harder to lie. People can read you easier face-to-face. This is also where society fails. We rely so much on the internet that having a face-to-face conversation can be quite challenging. The 9th command is Openness. The sharing of internet files is impossible without a computer. Rushkoff states that “Digital networks were built for the purpose of sharing resources, technologies, and credit on order to create it.” (Rushkoff 118). Sharing becomes very limited. The possibilities of sharing are endless if you have a computer and internet access. The 10th command is Program or be Programmed. Rushkoff says that “we must learn how to make the software, or risk becoming the software.” (Rushkoff 134). If someone does not contribute to the creation of software, that person becomes the software. There would be nothing going on that would involve a person in the software creating process.