Below is the information I collected about the impact of the promotions we have undertaken for Pathfinders. The data is derived from our analytics program, StatCounter, as well as Facebook Insights and Twitter Analytics. This information is included in the final report for the Pathfinders project, due August 1, 2015.
Pathfinders Statistics from Launch to Present (June 1-July 25, 2015)
- Pathfinders Book Stats
These stats represent varying levels of engagement with the book by the public. Using a third party system called StatCounter, we have been able to determine who is visiting the site, where visitors are coming from, how long they stayed on any given page, and what pages they visited, and much more information. We initiated tracking at the moment of the book’s launch at noon PDT on June 1, 2015 until midnight of July 25, 2015.
Total Visits: 3762
76.6% are first time visitors
Over 70% of our visitors stay on the site once they land, and 25% remain from 5 minutes to over an hour
Sites driving traffic: Pathfinders blog, ELO website, WSU online press release, Scalar blog
Countries: 32
Australia, Brazil, Canada, Chile, China (Hong Kong), Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, India, Ireland, Italy, Japan, Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Saudi Arabia, Singapore, Spain, South Africa, Sweden, Switzerland, Taiwan, UK, and the US.
Universities and Libraries: 78
U.S.: 60
Arizona State U, Brown University, City University of NY, Claremont University, Columbia University, Cornell University, George Mason University, Georgetown University, Hamilton College, Indiana University, Kansas State University, Lasalle University, Library of Congress, Minnesota University System, Molloy College, Montana State University, Muhlenberg College, National Library of Medicine, New York University, Northern Illinois University, Northwestern University, Oregon State System Of Higher Education, Oregon State University, Princeton University, Reed College, Susquehanna University, The New School, St. John’s College (Sante Fe), Skidmore College, Texas A & M Commerce, Texas A & M University—College Station, Thomas Edison State College, University of Alaska, University of Arizona, University of California Davis, University of California Irvine, University of California Los Angeles, University of California Riverside, Regents of the University of California President’s Office, University of Chicago, University of Colorado Boulder, University of Denver, University of Hawaii, University of Illinois Urbana Champaign, University of Kansas, University of Mary Washington, University of Minnesota, University of New Mexico, University of Rochester, University of San Diego, University of Texas at Dallas, University of Texas at San Antonio, University of Oregon, University of Washington, Vanderbilt University, Virginia Commonwealth University, Virginia Polytechnic Institute, Washington State University Pullman, Washington State University Vancouver, Yale University
Canada: 7
Carleton University, Memorial University of Newfoundland, Ryerson University, Simon Fraser University, University of British Columbia, University of Toronto, University of Victoria
UK: 5
University College Falmouth, University of Glasgow, University of Leicester, University of Wales Aberystwyth, University of Warwick
Australia: 1
State Library of Queensland
Chile: 1
Pontificia Universidad Catolica De Chile
Netherlands: 1
Universiteit Utrecht
Colombia: 1
Pontificia Universidad Javeriana
Germany: 2
Humboldt University Berlin, University of Trier
- Pathfinders Blog
Launched on June 14, 2013, the Pathfinders blog documented the development of the Pathfinders project and made research available to the public as it was collected to facilitate sharing of information. The blog is also one of several entries into the Pathfinders book, thus helping to drive traffic to the book’s site. The statistics shown here cover these dates: 14 June 2013-25 July 2015.
Total visits to the site: 9542
- Social Media Stats May 28-June 28
Social media has been used to inform the public about the Pathfinders project since May 2013. The stats listed below represent only those since late May 2015 that promoted the book’s launch.
Twitter
Total Tweets 46
Total Impressions 8,025
Profile visits 658
Mentions 33
New followers 35
Facebook
Total Posts 40
Total Reach 1,828
Total Engagement 270
Final Comments
We have mounted a strong campaign to inform the public about the Pathfinders project, especially the book’s launch. The response has been positive and will continue to build as we move toward the ELO and ISEA conferences in August and the completion of the Traversals manuscript for MIT Press in September.
